Privacy Policy

Privacy Policy

Last updated: Aug 30, 2020

  1. Your privacy is critical to us. We are constantly putting a great deal of thought, effort, tools, resources, and procedures in place to protect and safeguard your privacy. This document is our "Privacy Policy," It contains details on issues related to your privacy when using our services. This Privacy Policy applies to visitors to the public websites owned and operated by Appreciate You, the registered users of Appreciate You's associated mobile and web application (collectively with the websites, the "Platform"), and to the counselors that provide the Counselor Services ("Counselors"). It is intended to inform you of our policies, procedures, and practices regarding the collection, use, and disclosure of any information that you provide through the Platform.
  2. The Privacy Policy does not apply to collecting and using certain employment-related information. If you are a current or former Appreciate You job applicant, employee, owner, director, officer, or contractor, don't hesitate to contact us at for the appropriate Notice.
  3. If you visit our website as a California or European Union resident, your rights under the California Consumer Privacy Act or GDPR are represented in an addendum to this policy. If you do not see this addendum below, don't hesitate to contact us at
  4.  to receive additional information describing your rights under California and European Union law.
  5. The Privacy Policy is part of our Terms and Conditions. The terms in the Privacy Policy (such as but not limited to "we," "our," "us," "Platform," and "Counselor Services") have the same meaning as in our Terms and Conditions document. When you use our Platform, you accept and agree to the Terms and Conditions and the Privacy Policy. If you disagree to be bound to the Privacy Policy, you should stop using the Platform immediately or cease to provide the Counselor Services, as applicable. By accessing and using our Platform or providing the Counselor Services, as appropriate, you affirm that you have read the Terms and Conditions and the Privacy Policy and that you understand, agree to, and acknowledge all the terms contained in both of them.
  6. Information Collection, Use, and Disclosure
  7. Categories of Information Collected
  8. To let us operate the Platform effectively and let you use the Platform, including the Counselor Services, we may collect, use, and store the information described below. We also disclose certain information to third parties, as described further below. The information we collect is received directly or indirectly from you and generated in your platform use. The data we collect is not used for marketing or other purposes except as specified in this Privacy Policy.
  9. Visitor Data: Appreciate You collects, uses, and stores data regarding user visits to its website and use of the Appreciate You application ("Visitor Data"), including the particular pages, visited or viewed by the user, the amount of time the user spent on the website or application, website errors experienced by the user, visits to the Appreciate You "FAQ" page, and information about the browser or device used to access the website and application, such as the user's mobile device ID and IP address. These practices apply to users who visit pages for prospective new customers and those who visit pages for future Counselors.
  10. Onboarding Data: In addition to the questionnaire responses provided by users (including Counselors) in the process of initial registration, Appreicate You collects, uses, and stores specific additional data from users during the onboarding process ("Onboarding Data"). This data includes the pages viewed by the user, whether the user clicks the "Get started" link to begin completing the questionnaire, and whether the user responds to any of the questionnaires prompts.
  11. Account Registration Data: Appreciate You collects, uses, and store certain information connected with the account registration process, such as whether users registered using their Facebook or Google profiles and whether a user verifies their reported email address or phone number ("Account Registration Data"). Appreciate You also assigns each user (including Counselors) who creates a Appreciate You account an anonymized, randomly-generated client ID.
  12. Transaction Data: Appreciate You collects, uses, and stores certain information regarding payment for its services by users and related transactions on its website, such as whether a user completed payment for Appreciate You's services, signed up for Appreciate You's services using a trial offer, canceled or otherwise ended a trial, or terminated a request to receive financial aid for Appreciate You's services ("Transaction Data").
  13. Login Data: Appreciate You collects, uses, and stores data regarding logins to Appreciate You's Platform by registered users (including Counselors) and activity conducted during that log in such as when a user logs in, the number of messages received or sent through Appreciate You's website or app during that login, and whether a user has been assigned, started, or completed a counseling goal ("Login Data"). Login Data does not include the content of any messages sent or received by users or the range of any counseling goals.
  14. Counseling Session Data: Appreciate You collects, uses, and store specific general data regarding user counseling sessions such as whether a live session has been scheduled by the user, whether a Counselor or user joins a scheduled session when a counseling session began and ended, and whether a counseling session was canceled or re-scheduled.
  15. Customer Data: Appreciate You collects, uses, and stores specific data from users that have signed up for Appreciate You's services, such as a user's self-reported name or nickname, age, email address, phone number, and emergency contact information ("Customer Data").
  16. Counselor Data: To credential, re-credential, run checks, and pay Counselors, Appreciate You collects, uses, and stores specific data from Counselors. This data includes information such as the Counselor's name, email address, phone number, address, NPI number (if applicable), CAQH number (if applicable), and education and job history ("Counselor Data").
  17. Communications Data: Appreciate You collects, uses, and stores communications between users and Counselors on the Platform and between users and Appreciate You's customer service team ("Communications Data").
  18. Protecting this information is essential for us. Other than in the ways detailed in this Privacy Policy, we will never use or disclose any information unless you request or approve us to do so.
  19. Purposes for Which Information is Used
  20. We may use the information we collect for one or more of the following purposes:
  21. Communication with you
    • To contact you or provide you with information, alerts, and suggestions related to the Platform.
    • To verify your identity.
    • To complete an activity you requested, register for the Platform or obtain more information.
    • To reach out to you, either ourselves or using the appropriate authorities, if we have a good reason to believe that you or any other person may be in danger or maybe either the cause or the victim of a criminal act.
  1. Delivery of services to you
    • To create your account on our Platform and let you log in to your account and use the Platform.
    • To manage your account, provide you with customer support, and ensure you receive quality service.
    • For billing and transaction processing purposes.
    • To match users with Counselors and facilitate the Counselor Services.
    • To provide, support, personalize, and develop our Platform and the Counselor Services.
  1. Administration and improvement of services
    • To supervise, administer and monitor the Platform.
    • To measure and improve our services' quality, effectiveness, and delivery.
  1. Customization
    • To personalize the website experience and deliver content and product and service offerings relevant to individual interests, including targeted offers and ads through our websites and email.
  1. Compliance with law
    • To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
    • To comply with applicable state and federal laws, including but not limited to laws related to protecting client and public health and safety.
  1. Other uses with consent
    • Any other purpose with your consent.
  1. Purposes for Which Information Is Disclosed to Third Parties
  2. Information about you may be disclosed to third parties for one or more of the following purposes:
  3. For business purposes: Only as necessary for facilitating the Counselor Services, we may share a user's information with a Counselor and a Counselor's information with a user. We may also share your information with vendors and service providers, including our data hosting and data storage partners, analytics and vendors providing technology services and support, payment processing, and data security. We also may share information with professional advisers, such as auditors, law firms, and accounting firms.
  4. With your direction or consent: We may share your information with third parties if you request or direct us to do so.
  5. With affiliates within our corporate group: We may share your information with any subsidiaries or parent companies within our corporate group.
  6. For advertising: Due to the use of cookies and web beacons, information regarding your activity on our websites, excluding activity when you are logged in and have started therapy, may be disclosed to our advertising partners to optimize marketing. We do not share with any advertising platform private information like member names, email addresses, phone numbers, diagnosis, sessions data, journal entries, messages, worksheets, or any other type of communication you have with your therapist. Manage your options here if you want to opt out of these cookies and web beacons.
  7. Compliance with law: We may share your information with a court, a regulatory entity, law enforcement personnel, or according to a subpoena, to comply with applicable law or any obligations there under.
  8. In the context of a transaction: We may share your information in connection with an asset sale, merger, bankruptcy, or other business transaction.
  9. For other business reasons: We may share your information to enforce any applicable Terms and Conditions and Terms of Use and ensure the safety and security of the Platform and our users.
  10. Note that if you make any information publicly available on the Platform, anyone may see and use such information.
  11. Opting out of Marketing Communication
  12. You can opt-out of receiving email marketing by unsubscribing using the unsubscribe link provided in all of our marketing email communications.
  13. Cookies and Web Beacons
  14. Like many websites, we use "cookies" and "web beacons" (also known as pixels) to collect information. A "cookie" is a small data file that is transferred to your computer's hard disk for record-keeping purposes. We collect cookies necessary for the Platform to function, cookies that enhance the Platform's performance, and cookies used for third-party tracking. A "web beacon" is a small and sometimes invisible image or embedded code, placed on a Web page or email that can report your visit or use by a third party. Third parties typically use web beacons to monitor users' activity at a website for web analytics, advertising optimization, or page tagging. Additional information regarding web beacons is available on Wikipedia.
  15. You can change your browser's settings so it will stop accepting cookies and web beacons or prompt you before accepting a cookie or web beacon. Opt-out options for cookies and web beacons are located here.

Use of Cookies, Web Beacons, and Similar Technology for Analytics

  1. We may use third-party cookies or web beacons for web analytics, attribution, and error management. Our Platform may use vendor services that use cookies, web beacons, and similar technology to collect and store anonymous information about you, including when you pay for services, load a page, indicate that you heard about us on television, sign up for services, enter your payment information (but the payment details are not disclosed), start the intake questionnaire, and your response as to the referral source to the Platform.
  2. Our Platform also uses analytics vendors to collect information (for example, Visitor Data and Onboarding Data) about user actions on our websites to analyze specific Platform usage.

Use of Cookies, Web Beacons, and Similar Technology for Advertising Networks

  1. You and others may see certain ads for our services or the Platform on other websites because we participate in ad networks. Ad networks allow us to target our messaging to users through demographic, interest-based, and contextual means. These networks track individuals' online activities over time by collecting information through automated means, including cookies, web server logs, and web beacons. The networks use this information to show advertisements tailored to an individual's interests. Our ad networks may collect information about your visits to websites that participate in the relevant ad networks, such as the pages or advertisements you view and the actions you take on the websites. This data collection occurs both on our websites and on third-party websites that participate in the ad networks. This process also helps us track the effectiveness of our marketing efforts and assists other websites and advertising partners to find you or people like you on different platforms, including social media websites. As mentioned above, you can opt out of cookies and web beacons by visiting this link here.
  2. Social and General Information Tools
  3. We use several publicly-available tools and information exchange resources, such as (but not limited to) a blog, a Facebook page, a Twitter account, and others (collectively "Social and General Information Tools"). Any information you provide or share while using Social and General Information Tools may be read, accessed, collected by that site and users of that site according to their Privacy Policy.
  4. Phishing
  5. Online identity theft and account hacking, including the practice currently known as "phishing," are of great concern. It would help if you always were diligent when asked for your account information, and you must always make sure you do that in our secure system. We will never request your login or credit card information in any non-secure or unsolicited communication (email, phone, or otherwise).
  6. Links
  7. The Platform may contain links to other websites, services, or offers owned, operated, or maintained by third parties. If you click on a third-party link, you will be directed to that third website or service. The fact that we link to a website or service is not an endorsement, authorization, or representation of our affiliation with that third party, nor is it an endorsement of their privacy or information security policies or practices. We do not control third-party websites and services, and we do not control their privacy policies and terms of use.
  8. Security of Information
  9. While using any Internet-based service carries inherent security risks that cannot be 100% prevented, our systems, infrastructure, encryption technology, operation, and processes are designed, built, and maintained with your security and privacy in mind. We apply industry standards and best practices to prevent unauthorized access, use, and disclosure. We comply with all applicable federal laws, state laws, and regulations regarding data privacy.
  10. Service Providers
  11. We may employ third-party companies and individuals to facilitate our Platform, perform specific tasks related to the Platform, or provide audit, legal, operational, or other services for us. These tasks include but are not limited to customer service, technical maintenance, monitoring, email management and communication, database management, billing and payment processing, reporting, and analytics. We will share only the minimum necessary information to perform their task for us and only after entering into appropriate confidentiality agreements.
  12. Children's Privacy
  13. We do not knowingly collect or solicit any information from anyone under the age of 13 or knowingly allow such persons to become our users. The Platform is not directed and not intended to be used by children under 13. If you know that we have collected Personal Information from a child under age 13, please let us know by contacting us, and we will delete that information.
  14. Compliance with Laws and Law Enforcement
  15. We cooperate with government and law enforcement officials to enforce and comply with the law. We may disclose information necessary or appropriate to protect the safety of the public or any person, to respond to claims and legal processes (including but not limited to subpoenas), and to prevent or stop an activity that may be illegal or dangerous. You should also be aware that counselors may be obliged to disclose information to law enforcement or other authorities to conform to their professional and legal responsibilities. Specifically, and without limitation, you should be aware that the law requires mental health professionals to disclose information and take action in the following cases: (a) reported or suspected abuse of a child or vulnerable adult; (b) serious suicidal potential; (c) threatened harm to another person; (d) court-ordered presentation of treatment.
  16. Changes to the Privacy Policy
  17. We may update this privacy statement at our sole discretion. The date of the last revision of this policy appears at the end of this page. We encourage you to periodically review this page for the latest information on our Privacy Policy and practices. Regardless of changes to our Privacy Policy, we will never use the information you submit under our current privacy notice in a new way without first notifying you and giving you the option to stop using the Platform.
  18. Contacting us
  19. If you have any questions or concerns about this Privacy Policy or our privacy-related practices, please get in touch with us by clicking the "Contact" link at the bottom of any page on our website.

Privacy Notice for California Residents

  1. This Privacy Notice for California Residents supplements and is expressly made part of the information contained in the Appreciate You Privacy Policy. It applies solely to all visitors, users, and others who reside in the State of California ("consumers" or "you"). We adopt this Notice to comply with the California Consumer Privacy Act of 2018 ("CCPA"). Any terms defined in the CCPA have the same meaning when used in this Notice.
  2. Information We Collect; Through your use of our website, we collect information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information"). The description of the information we collect is provided above in the "Categories of Information Collected." In particular, our websites have contained the following categories of personal information from consumers within the last twelve (12) months. Additionally, we have disclosed the following types of information for a business purpose in the past twelve (12) months: